To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. The Pokémon Company and the Natural History Museum will launch a pop-up shop stocked with special items. Fans can look forward to offerings including stationery, plushes, and artwork all drawing from the institution's theme. For collectors, though, will be a specially made Pikachu card, given as a free bonus for the pop-up. This shop will operate both the physical location and its web counterpart between late January and mid-April.
The Book That Inspires the Collaboration
Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with beautiful artwork depicting creatures in their natural habitats. The concept like what an in-world scientist might publish after trainers submit their data, alternatively a naturalist's journal might have created if the Galapagos were populated by Pidgeys instead of birds. A key appeal stems from the book's serious treatment, presenting Pokémon as worthy of subject for inquiry. Writer Yoshinari Yonehara together with illustrator Chihiro Kinoshita each possess PhDs in ecology and behavioral science.
Why This Special Card Different
The company regularly to issue to release promos for major tournaments or brand collaborations. Many such promotional cards often feature the famous mouse Pokémon that acts as the franchise mascot. What distinguishes this latest promotion apart however, is the distinctly bigger dimensions. While precise specs were not immediately shared, availability will certainly be strictly limited, and fans able to get just one card with each transaction.
Curbing Reseller Activity
According to an official announcement, a portion of the merchandise may also be available outside the museum walls. However, broader availability will only be select retailers in the United Kingdom. Critically, collectors will not be able to purchase the card through the online Pokémon Center. While reseller interest is inevitable, it appears they will have a difficult time hoarding mass quantities this time around. For those feeling left out, consider an alternative like fossil-themed display headed to the Windy City in the coming months.
"Every penny from purchases from the Museum shop and from its web shop, which covers these items, go toward the Natural History Museum’s non-profit work. That encompasses the efforts of 400 scientists dedicated to conducting studies to discover answers to the planetary emergency," it notes.
