Last year, actor Jude Law stated he had no concerns about backlash for playing Vladimir Putin in a new film. The movie, however, could coincide too neatly with the carefully constructed image promoted by Russian state media that, within Russia, it reads as a endorsement instead of a challenge.
For years, the Russian political apparatus and its pop-culture machine have worked together to craft a made-to-measure version of Putin. This figure is an infallible strategist devoid of flaws, an ex-intelligence officer reframed as a Russian James Bond who always knows more than he reveals.
“In Russia, the constructed Putin has long overshadowed the real one.”
One recent example is a TV series launched last fall, directed by a Kremlin supporter. The protagonist is a invented blue-eyed lieutenant colonel inexplicably chosen to “save” Russia from chaos. While he is called a different name, the message is clear: the hero must be a familiar security officer.
International depictions often end up reinforcing this identical story rather than debunking it. An adaptation inspired by a popular book sets out to undermine the Putin cult by presenting him as a symptom but as a consequence, shifting the narrative weight to the spin doctors surrounding him.
On screen, the president is shown as having been picked by powerful oligarchs to stabilise the country because he is “young, athletic and a spy”. The oligarchs approach him and all but beg him to become president. He replies is that he would rather govern from the shadows, desiring enduring influence.
This tale is a key piece of state propaganda: the detached, unwilling mastermind guided by fate. In reality, these events took place.
Nobody actually pleaded with Putin to accept the role. The presidency was effectively a selection process with no shortage of contenders. At the centre to the selection stood a powerful businessman from the previous administration who expected to run the country de facto.
“They didn’t need a strong candidate, they needed someone controllable, someone who would obey orders.”
Experts agree that the notion of Putin as a master operative was constructed retrospectively. Stories about his clandestine activities in Dresden fall apart under examination. Fundamentally, he handled paperwork and technical tasks, a low-level clerk not engaged in actual agent work.
Curiously, the move to framing him as a “007” may in part have been inspired by the actor's arrival as 007. The grittier interpretation prompted local outlets and online audiences to make comparisons with Putin. Mashup posters replacing Craig’s face with his appeared on city centers, fueling the increasing trend to frame him as a local secret agent.
With Jude Law, an actor well-liked by viewers there, the Kremlin are likely to seize the opportunity to frame his casting as a minor diplomatic triumph. Its omission of public dissent, the opposition, or key figures in the story, even though it includes the past decade, is a welcome aspect for state propaganda.
In Russian cinema, Putin is often an omnipotent figure who remains unseen directly. He is hinted at through photographs or calls “from above”. In this new film, he at last gets a famous actor's visage—one that could unintentionally validate the exact legends it perhaps aims to question.
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